In brief
This Senior CRM Executive role focuses on driving customer engagement and retention through data-led marketing strategies. The work involves managing multi-channel campaigns, building automated customer journeys, and analysing performance to identify ongoing opportunities for improvement.
Best for
CRM and email marketing professionals seeking more campaign ownership
Non-negotiable
2+ years' experience within CRM, retention, or email marketing required.
Worth knowing
This is a fully on-site role based in Liverpool.
What you need
Required
CRM campaign management
Clearly required in the listing
Email marketing
Clearly required in the listing
Marketing automation
Clearly required in the listing
Customer segmentation
Clearly required in the listing
Automated journeys
Clearly required in the listing
Campaign analysis
Clearly required in the listing
A/B testing
Clearly required in the listing
Organisation
Strongly implied by the listing
Klaviyo
Clearly stated in the job description.
Preferred
Personalisation
Clearly required in the listing
Your day-to-day
Manage end-to-end CRM campaigns
Clearly stated in the job description.
Build and optimise email campaigns
Clearly stated in the job description.
Develop automated customer journeys
Clearly stated in the job description.
Create targeted customer segments
Clearly stated in the job description.
Analyse campaign performance
Clearly stated in the job description.
Conduct A/B testing
Clearly stated in the job description.
Experience expected
Level
Mid-level
Based on what the listing states
Years of experience
2+ years
of relevant experience stated for this role
Clearly stated in the listing
Evidence from the listing
Years required
“The Role You'll be responsible for: · Managing the end-to-end delivery of CRM campaigns across multiple channels · Building, scheduling and optimising email campaigns · Developing and improving autom…”
Experience level
“You'll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business.”
What's on offer
Full job description (from employer)⌄
Liverpool | On-Site | Salary: DOE | Full-time | Permanent We're working with a growing business in Liverpool looking to add a Senior CRM Executive to its marketing team. This is a hands-on opportunity for someone who enjoys getting into the detail of CRM, understanding customer behaviour and using data to improve engagement and retention. You'll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business. The Role You'll be responsible for: · Managing the end-to-end delivery of CRM campaigns across multiple channels · Building, scheduling and optimising email campaigns · Developing and improving automated customer journeys · Creating targeted customer segments using behavioural and transactional data · Supporting CRM activity around key trading periods and campaigns · Working closely with Marketing, Ecommerce and Creative teams · Supporting customer retention and loyalty initiatives · Analysing campaign performance and identifying opportunities for improvement · Testing different audiences, messaging and customer journeys · Helping develop the wider CRM and retention strategy What We're Looking For We're looking for someone with 2+ years' experience within CRM, retention, email marketing or a similar role. You'll ideally have experience across areas such as: · CRM campaign management · Email marketing · Marketing automation · Customer segmentation · Automated journeys · Personalisation · Campaign analysis and reporting · A/B testing and optimisation Experience using Klaviyo or another CRM/ESP platform would be beneficial. You'll need to be organised, commercially minded and comfortable managing multiple campaigns while working with different teams across the business. What's On Offer · Competitive salary, depending on experience · Permanent, full-time position · Liverpool-based opportunity · Generous holiday allowance · Company bonus scheme · Employee discount · Additional company benefits If you're currently working within CRM and looking for an opportunity where you can take more ownership and continue developing your experience, I'd be keen to speak with you. BH37338
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Note
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